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Ad Buy

 
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coolhand
PO3


Joined: 26 Aug 2004
Posts: 255
Location: MA/RI

PostPosted: Thu Oct 21, 2004 6:40 pm    Post subject: Ad Buy Reply with quote

Why are we slways the last ones to know about these things.

http://washingtontimes.com/upi-breaking/20041021-011420-3390r.htm

Putting it all on Florida and Ohio. 4.7 milion worth of ads in the two big states. Cant argue. Its crunch time. I still feel like we are goingto take the dairy belt.
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Islander
Ensign


Joined: 15 Oct 2004
Posts: 54
Location: Sacramento, California

PostPosted: Thu Oct 21, 2004 7:10 pm    Post subject: thanks for the tip Reply with quote

very cool!!
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ccwebb
Ensign


Joined: 20 Aug 2004
Posts: 74
Location: super boondocks of Chicago, IL

PostPosted: Thu Oct 21, 2004 8:42 pm    Post subject: ad buy Reply with quote

Quote:
The group, a 527 organization representing more than 250 Swift Boat veterans who served in Vietnam with Democratic presidential nominee John Kerry along with a number of the American POW's held captive by the North Vietnamese, said it had purchased $3.2 million in TV time in Florida and $1.5 million in Ohio for ads that will run beginning Friday.



I am curious as to why it the Ohio buy is 1/2 the Florida amount? More costly in Florida or more emphasis is needed there?

Any opinions?

Charlie
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noc
PO1


Joined: 24 Aug 2004
Posts: 492
Location: Dublin, CA

PostPosted: Thu Oct 21, 2004 8:52 pm    Post subject: Re: ad buy Reply with quote

ccwebb wrote:
Quote:
The group, a 527 organization representing more than 250 Swift Boat veterans who served in Vietnam with Democratic presidential nominee John Kerry along with a number of the American POW's held captive by the North Vietnamese, said it had purchased $3.2 million in TV time in Florida and $1.5 million in Ohio for ads that will run beginning Friday.



I am curious as to why it the Ohio buy is 1/2 the Florida amount? More costly in Florida or more emphasis is needed there?

Any opinions?

Charlie


I would guess that the ad time in Florida is more expensive per household to reach. May have to do with the station coverage.
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coolhand
PO3


Joined: 26 Aug 2004
Posts: 255
Location: MA/RI

PostPosted: Thu Oct 21, 2004 9:20 pm    Post subject: Reply with quote

Got the attention of Lucianne. Check out what other posters are sying about the Swiftees


http://www.lucianne.com/
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Steve Z
Rear Admiral


Joined: 20 Aug 2004
Posts: 687
Location: West Hartford CT

PostPosted: Thu Oct 21, 2004 10:13 pm    Post subject: Ad buy Reply with quote

Getting ads out in FL and OH makes LOTS of sense. If Bush wins those two states, he locks up the election, and PA, WI, MN, IA, NH, and NM don't matter. Lots of military in FL--should play well!!!

But I'm wondering--do they plan to run the same two ads, or is a new one coming out?

I'd like to see one about Kerry's proposal (before the Senate in 1971) to withdraw the troops from Vietnam, the disastrous results, and Kerry's promise to pull the troops out of Iraq in 2004! A little red meat for non-veterans...
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