SwiftVets Launch Second Phase of Advertising Campaign

Friday, August 20 2004 @ 05:00 PM PDT

For Immediate Release

Friday, August 20, 2004

SwiftVets Launch Second Phase of Advertising Campaign

New Round of Television Ads Debuts in Selected Markets

August 20, 2004 - Swift Boat Veterans for Truth, a non-partisan group representing more than 250 Swift Boat veterans who served with Senator John Kerry in Vietnam, announced the second phase of a grassroots and paid media campaign to tell the truth about John Kerry’s military service record and his treatment of fellow Vietnam veterans when he returned home from his brief tour of duty.

This phase centers on a new commercial, available for viewing at SwiftVets.com.

The latest Swift Boat ad focuses on Kerry’s verbal attacks on many of his shipmates by featuring actual testimony from Kerry to the US Senate in 1971 and the reaction from his former Vietnam War comrades.

"When John Kerry returned to this country after his highly abbreviated tour of duty in Vietnam, he disgraced his uniform, he insulted his shipmates and fellow veterans and he greatly aided the enemy's ability to torture and humiliate American prisoners of war," said Admiral Roy Hoffmann, founder and chairman of Swift Boat Veterans for Truth. "What John Kerry did made Jane Fonda look like a Red Cross volunteer. It was terribly demoralizing,” he continued.

“American POWs and veterans felt betrayed by Senator Kerry’s remarks about the soldiers serving in Vietnam,” said John O’Neill, author of Unfit for Command. “Many veterans have contacted us and are coalescing for this campaign,” he continued.

One of the veterans featured in the ad is Mr. Paul Galanti who served as chairman of the John McCain campaign in Virginia and was active in the organization “Veterans for Mark Warner,” Virginia’s current Democratic Governor.

The advertising buy will be more than $600,000 and the spots will be broadcast in three states where Kerry has touted his military service. Ads will start running on television stations on Tuesday of next week.

Media is asked to direct queries to media@swiftvets.com. Send feedback for Swift veterans to latch@swiftvets.com, and web site questions to admin@swiftvets.com.

Thank you for your interest in Swift Boat Veterans for Truth.

Sincerely,
Thomas C. Wyld

SwiftVets Communications

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